ED SOO HOO

PROFILE

 

Dynamic marketing, business development leader with a proven track record of success in retail, software, hardware, and services organizations.  Passionate, energetic evangelist and entrepreneur with a "roll up his sleeves" attitude, as well as deep expertise in strategy, planning, team development and in managing P&L (in both large and small operations).  Consistent over-achievement of goals in diverse roles and business environments, with specialization in developing and managing businesses seeking rapid, profitable growth.

 

PROFESSIONAL EXPERIENCE

Principal, Consulting and Business Development          May 2010 - Present

SOO HOO CONSULTING, Oakland, CA           

 

  • Rainmaking sales and business development work for early stage SaaS mobile platform and services company.  Closed new clients in Bay area for pilot programs with major brands and advertisers.

 

  • Advisor to Draper Fisher Jurvetson funded startup – video platform for SMBs.

 

  • Advisor to HD telepresense platform provider to craft sales and business development strategy to sell to consumer electronics vertical and SME and OEM markets.

 

  • Developed and drove strategy and business development engagements for several early stage startups in mobile GPS/LBS, barcode, scanners, track and trace technology platforms (RFID, NFC).

 

  • Filed multiple provisional patent related to viewing content on STB/DVR storage and back catalog content.

 

VP Sales & Partnerships, Data Center Hosting Services      2008 to 2009

TRAVELPORT, INC. ($2.5B revenue with 5,500 employees)

 

  • Overachieved objective by 145%.  Tripled revenue growth.

 

  • Expanded pipeline by 5X within 6 months, exceeding $250M.

 

  • Spearheaded and led sales, marketing and support for new line of business - a co-location data center business unit.  Services included data center hosting, management of apps and eyes on glass support.

 

  • Defined and implemented the strategic partnerships with leading consulting services organizations; Accenture, HP, IBM, Tata.

 

  • Leveraged past relationships to identify, accelerate new deal flow and partnering discussions with Microsoft, Constant Contact, Intuit, Symantec, and Cisco.

 

 

PROFESSIONAL EXPERIENCE (CONT.) 

VP Oracle Alliance & Global Alliance SI Lead                        2006 to 2008

UNISYS CORPORATION ($5.6B revenue, with 25,600 employees)

 

  • Negotiated and implemented joint business plan and strategic alliance agreement culminating in 3-year revenue growth forecast from $225M to $850M.

 

  • Restructured the constrained corporate GTM sales strategy to targeted accounts with a consistent global sales approach by rebranding and realigning the portfolio across both companies.

 

  • Working closely with Unisys and Oracle Program Mgmt Office, aligned both senior sales orgs through joint field engagement programs to drive ULA and services revenue and increase pipeline.

 

  • Drove the sales teams globally across multiple business units as well as worked closely with product marketing teams and corporate marketing.

 

VP Alliances & Channels                                                        2002 to 2005

PHOENIX TECHNOLOGIES ($120M revenue, with 160 employees)

 

  • Achieved $15M in new revenue (channel partners) in first year.

 

  • Revamped and redefined Microsoft and Intel relationships; created strategies resulting in driving new and existing industry initiatives, products and partner opportunities.

 

  • Worked closely with Microsoft executives on security, anti-piracy, emerging markets, SMB strategies.  Led strategic planning sessions for product teams.

 

  • Rebuilt and drove strategic initiatives selling to (pre-OS platform) focused to drive OEM, ODM, ISV ecosystem for $100 million software company.

 

  • Conceived and signed industry consortium with Intel, MSFT, AMD and HP

 

Senior VP Business Development & Sales                             1998 to 2001

Netcentives, Inc ($70M revenue, with 200 employees)

 

  • Led sales to sign up 200 blue chip customers in 10 countries with over $70M in revenue. Clients included; AMEX, AOL, Barnes and Noble, Citibank, Gap, Music Blvd as well as 100’s of SMBs (merchants).

 

  • In the first year of forming new business unit (B2E), closed major deals with Microsoft, Nortel, Cisco exceeding $20M in revenue.

 

  • Hired and managed worldwide sales, business development and international teams (35 person staff).  Built and managed a strong culture of sales, partnering and closing deals.

 

  • Drove three business units (international, consulting and B2B) for CRM/email platform and services.

 

  • Negotiated and closed successful joint ventures in Japan and Brazil.

 

  • Redirected and developed strategic positioning and product direction from a centralized CRM platform to a scalable and repeatable turnkey solution.